Google Italy – Floating Signifier (2007)

Considering that Google is now worth more than Coca Cola, that google is a verb and that Google is often our first introduction to place, it is worth speculating that it might itself become a topographic event, a fault line, a floating signifier: Google Edifice.it

‘Anomaly: an island of diversity within a global monoculture.’ (Italy, 2007)

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